By Jason Hayes
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January 13, 2022
The truth is many of us have had it way too easy. The ease of this model, monthly recurring revenue and how customers love it and are “hooked” to it, has made MOST owners very complacent, overconfident, and have given a false sense of security. When the economy dips, and it will dip, only those who went all in with urgency, humility, and skill will survive.